Are you tired of the monotony of traditional milk powder packaging? Do you wish to find that “love at first sight” among the dazzling array of milk powder cans on the shelf? Are you looking for a children’s milk powder that not only provides meticulous nutritional care but also delivers a unique visual experience? Then, follow our lead and step into the brand-new world of Yili QQ Star Zhengao Platinum Edition!
Adhering to the philosophy of “No Innovation, No Future,” Yili Group not only continuously surpasses itself in dairy formula optimization and category expansion, but also pays meticulous attention to detail and relentlessly pursues excellence in product appearance upgrades. Since 2022, Yili has collaborated with Shanghai Techsun and Qingdao Beiqi. Through close technical cooperation and process research and development, they have taken the lead in successfully applying lithography technology to the metal printing industry, creating a more eye-catching and secure new “outfit” tailored for QQ Star Zhengao Platinum Edition. This collaboration not only demonstrates the three parties’ relentless pursuit of outstanding quality, but also sets a higher benchmark in the industry, driving its healthy and positive development.
Empowered by Technology, Driving a New Trend
This new packaging ingeniously integrates Techsun’s unique lithography technology and Beiqi’s pioneering ten-color printing. With brand-new packaging label design and technical processes, it creates a highly recognizable and memorable visual appearance, highlighting key product information through photolithographic effects. While enhancing the can’s aesthetic appeal, it also reinforces memory points for both parents and children, making QQ Star Zhengao Platinum Edition stand out among numerous milk powder cans. Furthermore, the technology-rich visual effects — such as dynamic aperture, dynamic cat’s eye, and dynamic embossment — convey QQ Star’s continuous innovation in product strength. Not only is the formula robust, but the milk powder packaging also consistently leads the trend.
The front of the can body uses a photolithographic effect to reinforce the main visual of the product formula “150mg CBP¹,” allowing parents and children to grasp the key information clearly at a glance. The new packaging features a dynamic aperture based on the “⬆️️” graphic, which changes with light and viewing angle, presenting a dynamic optical effect of inward contraction and outward diffusion. This reinforces QQ Star’s brand concept of “
” and deepens consumers’ impression of the brand. The dynamic aperture corresponds with the arrow shape on the surface; when the aperture contracts inward, it converges to the center of the arrow, forming a visual focal point that highlights the “
” element.
The upward-pointing blue arrow on the side of the can, enhanced by photolithographic elements, presents an exquisite dynamic holographic effect, further strengthening the product’s aesthetic appeal and recognizability. It stands out distinctively among numerous milk powders, forming a differentiated product style.
Green and Low-Carbon, Environmental Protection First
In this era of ever-increasing environmental awareness, Yili, Techsun, and Beiqi have consistently practiced corporate social responsibility. The new packaging not only guarantees a high-definition and superior-texture visual experience in its appearance, but also revolutionizes traditional metal printing technology during the production process, reducing the use of ink.
In addition, through process innovation during can production, the baking temperature has been reduced by approximately 40% from the original level, effectively lowering natural gas consumption and improving production efficiency.
This innovative upgrade of product packaging is not only a sign of respect and responsibility towards consumer rights, but also a profound act of love for the Earth.
Safety Protection, Consistent Quality
The dairy industry is a crucial fundamental sector for safeguarding national health. As a leading enterprise in the industry, Yili has always adhered to safeguarding the “safety on the tip of the tongue” for billions of consumers through technological innovation and application. The frequent cases of counterfeit milk powder exposed domestically have made consumers extremely cautious. By joining hands with Techsun’s lithography technology this time, Yili has “engraved” intricate textures on the milk powder can that are extremely difficult to replicate. This is not only a disruptive innovation to traditional milk powder can packaging, but also a profound upgrade to the can’s anti-counterfeiting performance. The multi-level enhanced visual experience and innovative technical processes allow consumers to easily distinguish authenticity, while deterring counterfeiters with high technical barriers.
The newly upgraded Yili QQ Star Zhengao Platinum Edition, in the name of technology, safeguards the authenticity of quality and creates true beauty. It stands as the most steadfast guardian on children’s journey of growth, empowering them to forge ahead courageously and fearlessly on the path to pursuing their dreams!
Email：sales@techsun.com.cn
Marketing@techsun.com.cn
