On March 7, 2025, the “Techsun Empowering Cosmetics Solutions Seminar,” co-hosted by Shanghai Techsun and the Printing Committee and Design Committee of the Shanghai Packaging Technology Association (SPTA), was successfully held at Techsun Headquarters Bay in Shanghai. The seminar brought together cosmetics brand owners, packaging material suppliers, design agencies, intangible cultural heritage inheritors, and expert representatives from industry associations, engaging in in-depth discussions on how Techsun’s technologies can empower cosmetics packaging upgrades and injecting new momentum into industry innovation.
Focusing on Industry Pain Points, Collaboratively Seeking Technological Breakthroughs
Techsun, deeply engaged in the fields of anti-counterfeiting traceability and specialty packaging, is a National “Little Giant” Enterprise and a National Intellectual Property Advantageous Enterprise. Building on more than two decades of technological accumulation, Techsun has progressively extended its business into application scenarios within the cosmetics industry.
Prior to the meeting, the expert representatives toured the Techsun Headquarters Bay showroom, gaining a comprehensive understanding of Techsun’s corporate culture, development history, and product technologies. Ms. Geng Yapeng, Sales Director of Techsun, shared the application of Techsun’s technologies in cosmetics packaging through case studies. She expressed the hope that in the future, more Techsun's advantageous technologies could be integrated into packaging box design to create solutions that combine functionality, aesthetic value, and commercial benefits.
Multi-Perspective Exchange, Unlocking New Directions for Innovation
During the seminar’s discussion session, Ms. Xu Linyihui, Chief Executive Officer of Techsun, raised a series of industry propositions: How can the core value of packaging be reconstructed in the context of consumption upgrading? How can supply chain enterprises achieve value leaps through technological innovation? These reflections sparked multi-dimensional discussions among the expert representatives.
The expert representatives engaged in a clash of ideas from various dimensions: brand representatives emphasized the need to balance packaging innovation with cost control, suggesting the adaptation of universal technologies for multi-SKU development; supply chain enterprises focused on the deep integration of anti-counterfeiting technology with production processes, raising the need to optimize the ease of technology implementation; design agencies advocated that packaging should carry the dual value of brand protection and cultural expression, exploring pathways to commercialize intangible cultural heritage elements.
In his concluding remarks, Mr. Chen Qixiang, Secretary-General of the SPTA Printing Committee, stated that Techsun’s technological reserves offer entirely new possibilities for industry upgrading. He expressed hope that through the association’s platform, upstream and downstream resources could be integrated to establish technical standards and an industrial ecosystem, allowing innovative achievements to truly benefit the entire industry chain. Mr. Wang Wenbo, Secretary-General of the SPTA Design Committee, further proposed broadening technology application scenarios through forms such as technology pilot programs and promotion at industry exhibitions, thereby driving deeper cross-border collaboration.
From anti-counterfeiting traceability to intangible cultural heritage empowerment, from digital interaction to cultural innovation, this seminar provided multi-dimensional approaches for the upgrading of cosmetics packaging. Taking this seminar as a starting point, Techsun will continue to explore the integration path of “technology + design + culture,” helping brands build differentiated competitiveness and creating more valuable experiences for consumers.
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